The iconic NERD Brain Logo, a symbol of the pioneering Hip Hop / Rock group "No One Ever Really Dies', was the brainchild of Shepard Fairey in 2000. The same artistic genius who conceived the renowned Obey logo and the stirring Obama "Hope" poster.

The term 'nerd' is often used to describe an individual with an intense intellectual focus, who devotes significant time to activities that may be considered unpopular, obscure, or non-mainstream. This was the self-identification embraced by band members Pharrell Williams, Chad Hugo, and Shay Haley, leading them to adopt the brain logo - a symbolic representation of their commitment to their unique musical pursuits.