Kanye West's "Jesus is King" merch collection was a truly bold and distinctive venture. Showcasing a variety of city-specific merchandise, the collection included T-shirts, crewnecks, and sweatpants emblazoned with unique designs and motifs related to the "Jesus Is King" album and "Sunday Service"​.

While the collection sparked some controversy due to its use of Christian iconography, it also presented a daring and unconventional approach to fashion that mirrors Kanye's reputation as a creative trailblazer. The designs, reminiscent of MS Paint and Word Art, were seen by some as a humorous nod to retro digital aesthetics​.

Embodying Kanye's innovative spirit, the collection left a lasting impression in the fashion industry, making it a memorable part of his discography and fashion journey​.