Who we are

Bootlg is a Paris‑born label that reimagines pop‑culture icons as unofficial, high‑quality merch. Founded in 2020 under the name The Pop Culture, we’ve since evolved - new name, same mission: remix what we love and share it with fellow fanatics.

All artwork is created in our Paris studio; every piece is printed on‑demand through a global network of trusted workshops, keeping waste low and delivery swift worldwide.

The line‑up stays simple - tees, hoodies, sweatshirts, mugs and many other basics, clean silhouettes with a wink of fantasy. Unofficial, minimalist, made for pop‑culture obsessives everywhere.